Hey, I'm Doreen

Creative UI/UX Designer, based in Germany, creating meaningful digital experiences through thoughtful, user-centered design.

ABOUT ME

“My diverse experiences have shaped my unique approach to design, blending creativity with a deep understanding of human needs and behaviors.”

“My diverse experiences have shaped my unique approach to design, blending creativity with a deep understanding of human needs and behaviors.”

I’m a UI/UX Designer with a background in digital marketing, web design, yoga, photography and physiotherapy. Pretty wild, I know.

My diverse background has taught me to look at things from different perspectives, understand people’s needs, and approach challenges with both creativity and curiosity. Over time, I realized that UI/UX design brings together the things I enjoy most: visual design, problem-solving, and creating solutions that make people’s lives a little easier.

Today, I combine a strong visual sensibility with analytical thinking to create intuitive, thoughtful, and visually cohesive digital experiences. I’m naturally curious and love learning new skills, exploring ideas, and finding better ways to solve design challenges.

I also use AI tools thoughtfully to support my workflow, explore creative possibilities, and streamline repetitive tasks – while keeping the creative thinking, design decisions, and execution in my hands.

Key skills: UI/UX Design · Wireframing & Prototyping · User Flows · UX Analysis · User Research · Figma · Branding & Corporate Identity · Web Design · Digital Marketing

Experience

Aug 2026 - Sep 2026

UI/UX Designer

  • Designed new UI screens and refined existing developer-built interfaces for an online platform, aligning the overall experience with the company’s corporate identity.

  • Reused and adapted components from the existing design system and created new UI elements where needed to ensure visual consistency across the platform.

  • Evaluated and refined user flows, making UX decisions to support intuitive navigation and coherent user journeys throughout the ongoing development process.

Apr 2025 - Jun 2026

Social Media - & Web Designer

  • Led the development of the company’s branding and corporate identity, including the visual direction and design of the website relaunch.

  • Developed a cohesive design system using Claude Design to establish consistent visual standards and reusable design elements across digital touchpoints.

  • Developed and implemented content strategies, created social media content, and managed social media channels and community engagement.

Oct 2024 - May 2025

UI/UX Designer

  • Designed the UI for a 128 × 128 px OLED display serving as the primary interface of a smart hardware device, contributing to a product launched in June 2025.

  • Designed a desktop admin panel for internal company use, streamlining product tracking and supporting more efficient internal workflows.

Jul 2023 - present

Online Marketing & Social Media Management

  • Developed and tested a beta version of an online course for new parents, supporting 10+ parents in learning about physiological and healthy infant development while gathering valuable feedback for further improvement.

  • Created a free introductory resource as a lead magnet to attract potential customers, provide initial value, and build interest in the online course.

  • Established and manage an Instagram account to build brand awareness ahead of the course launch, including visual content creation, topic research, and content planning.

Feb 2011 - present

Photography & Picture Editing

  • Specialized in detail, portrait, and personal branding photography, tailoring each shoot to the client’s individual needs and visual goals.

  • Selected and operated a variety of camera systems, lenses, and accessories to achieve the desired aesthetic and creative direction for each shoot.

  • Edited and retouched photographs using Adobe Lightroom and Photoshop, refining color, lighting, composition, and overall image quality.

View my work here

Selected UI/UX Projects

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© 2026 Doreen Thurm